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About

I created B Balanced CPA to help small businesses beyond providing standard accounting services.

Accounting is about more than just numbers—it’s about supporting a vision with sound financials that allow organizations to grow their impact year after year.

You have an inspiring vision. B Balanced brings the financial perspective and strategic know-how to help those ideas become a reality.

I want to be your partner—to get to know your organization inside and out, then design a financial roadmap to drive your mission. I’ll weave your strategic plan into your financial plan so your money can make the biggest impact.

Danielle and Angela working on the computer
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Mission-Driven

B Balanced works primarily with B-Corps, nonprofits, and impact-driven creative organizations in the Greater Philadelphia region and beyond. If you are an organization looking for an accounting partner who shares your values and is committed to making a positive impact, I would love to work with you.

Check out our services to see what we can do together!

Hello, I’m Danielle!

I’m a CPA-certified professional with a Master's Degree in Innovation Management and Entrepreneurship from Temple University. I live in South Philly with my partner Mike, a pug named Daisy, and a cat named Belle. I’m an avid community gardener and sailor. I also love to quilt, snowboard, scuba dive, and cook!

I’m passionate about connecting accounting and real-world strategy to my clients' mission and values.  While mission-driven businesses can be highly profitable, it’s far from guaranteed. Many well-intentioned organizations fail because they lack quality financial services or realistic budgets to help their vision become a measurable and sustainable success.

B Balanced was created for just this reason. I love this work because of who my clients are and what they do. They represent a small mix of industries but all have a common goal to create positive change and lift others up.

Before opening my business, I spent 10 years at Kregel & Company CPA providing bookkeeping, payroll, and tax services to many mission-driven organizations in the Philadelphia Area. During this time I got to work with inspiring entrepreneurs and see the inner workings of their profitable organizations designed to impact their communities and the environment. Through this opportunity, I learned how to become an entrepreneur.

Danielle Reasoner photo

Advisory Committee

B Balanced CPA is supported by a dynamic Advisory Committee representing expertise in a variety of different professions and industries including accounting, banking, and business development. The Advisory Committee meets regularly and is working to constantly improve our model and maximize the effectiveness of services offered.

Danielle Reasoner

CEO, B Balanced CPA

Pierre-Yves Paternotte

Accounting Lead, Kregel & Company CPA

Heather Hanlon

Training and Development Facilitator, Merck Sharp & Dohme Federal Credit Union

Mike Daly

Business Development Manager, Econsult Solutions

Paul Staunton

Senior Accounting Manager at Temple University Health System

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